Simimi
A fragrance for every form of love.
Simimi is a Spanish niche fragrance house founded in 2016 by Mireia Navarro, with fragrances composed by Italian perfumer Paolo Terenzi. The house takes its name and emotional focus from the concept of universal love — each release in the collection is dedicated to a different expression of affection, from romantic love to friendship and self-acceptance. Navarro's curatorial vision gives the brand a strong emotional narrative architecture, while Terenzi's compositions deliver rich, complex eau de parfums that balance warmth and sophistication. The line includes notable releases such as Esprit de Contradiction and Entre Actes, which have developed a following in the European niche market. Distribution occurs through independent niche perfumeries across Spain and internationally, with a selective approach that prioritizes alignment with the brand's intimate storytelling ethos. Simimi occupies a distinct space in the Spanish niche scene, pairing local creative direction with classical Italian fragrance craft.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
