Slazenger

Slazenger is a British sporting goods brand founded in 1881, renowned across more than a century as a supplier of tennis balls to Wimbledon and sports equipment to athletes worldwide. Owned today by the Frasers Group, the brand has extended its heritage identity into mass-market lifestyle products including fragrance — a natural extension for a sporting brand with strong associations of freshness, vitality, and clean athletic energy. Slazenger fragrances are positioned at the mass-market price point, designed for men and women who identify with an active, sporty lifestyle. The scents tend toward fresh, aquatic, and citrus-forward profiles that capture the invigorating spirit of sport. Distribution is primarily through mass-market retail and sporting goods channels across the UK and internationally.