Song of India / R. Expo
India's aromatic traditions, shared with the world.
Song of India, trading under R. Expo, is an Indian fragrance and incense house founded by Jagdamba Prashad Mathur in 1972 in Bangalore. The brand is one of India's most internationally recognised purveyors of traditional Indian perfume formats — attars, incense sticks, essential oils, and roll-on perfume oils — rooted in centuries-old Indian aromatic tradition. The company's products carry the rich botanical heritage of the subcontinent: sandalwood, jasmine, vetiver, rose, and exotic resins drawn from the living traditions of Indian perfumery. Song of India exports widely, supplying yoga studios, spiritual communities, and fragrance enthusiasts around the world who seek authentic Indian aromatic culture. Its price positioning is mass to accessible, making traditional Indian fragrance artistry available to a global audience without exclusivity.
