Soulflower

Soulflower is an Indian natural beauty brand founded around 2000 by Natasha and Gaurav Tuli, dedicated to Ayurvedic herbal formulations and plant-based purity. The brand offers a wide range of essential oils, carrier oils, aromatherapy products, and personal fragrances crafted from natural botanical extracts without synthetic additives or parabens. Fragrance offerings center on pure essential oil compositions—rose, jasmine, sandalwood, vetiver—and aromatherapy-based perfume oils that serve dual purposes of scent and therapeutic intention. Soulflower draws on Indian traditions of attars and natural perfumery, presenting them in contemporary packaging for modern Indian consumers and international wellness seekers. The brand has grown significantly through e-commerce and holds a strong position on Indian online retail platforms. Soulflower's appeal spans consumers interested in Ayurvedic wellness, natural living, and environmentally conscious beauty, offering genuine natural ingredients at accessible Indian price points.