Southern Comforts
Indie gourmand perfume oils from the American South.
Southern Comforts, trading as SoCo Fragrance, is an indie perfume oil house founded by Allison Solomon-Wales with the goal of translating the nostalgic sensory world of the American South into wearable scent. Vegan and cruelty-free, the brand produces handcrafted fragrance oils in small batches, drawing on the landscapes, kitchens, and seasonal moods that define Southern life — the magnolias, warm nights, and comfort-food richness that distinguish this particular region's olfactory vocabulary. Compositions tend toward the atmospheric and gourmand, reaching for places and feelings more than abstract beauty. The house operates as a direct-to-consumer label, eschewing commercial distribution in favour of a close relationship with customers who value regional identity and artisanal production. For fragrance lovers interested in American indie perfumery beyond the coastal cities, Southern Comforts offers a distinct and grounded alternative.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
