Sterling By Sterling

Sterling by Sterling was established in 1998 in the United Arab Emirates by Fakhruddin Ebrahimji through his Fakhruddin Holdings conglomerate. The house occupies a mid-point between the opulent Arabian oud tradition and the clean, Western-influenced style that appeals to regional consumers with cosmopolitan tastes. The catalogue spans woody orientals, fresh fougères, and oud-forward compositions, reflecting the diversity of Gulf fragrance preferences. Accessible pricing positions Sterling as a practical everyday choice for consumers who appreciate Arabian fragrance heritage without committing to the ultra-premium tier associated with larger regional houses. Distribution through UAE retail channels and online platforms keeps the brand within reach of both local and international customers curious about Gulf-region alternatives to European labels. The Fakhruddin Holdings backing provides supply-chain stability and enables consistent product quality, distinguishing Sterling from smaller boutique operations in the same accessible tier of the UAE market.