Stetson

Stetson is one of America's most iconic brands, built on the legacy of John B. Stetson who in 1865 created the legendary 'Boss of the Plains' hat that defined the American West. The Stetson fragrance line, now licensed under Coty, extends this heritage into mass-market masculine scents that evoke the rugged freedom, independence, and open-air romanticism of Western Americana. The flagship Stetson cologne, launched in the 1980s, became one of the best-selling men's fragrances in American history — a warm, woody, and slightly spicy composition that captures the spirit of the frontier in an approachable and affordable bottle. Distributed through mass-market channels across the United States, Stetson fragrances remain enduringly popular with American men who connect with the mythology of the West.