Strada

Strada was founded in 2014 in the UAE by Mishal Al Marzouqi, with a concept that maps the world's most evocative urban streets onto fragrance — each release named for or inspired by a specific street or neighbourhood, from the souks of Marrakesh to the boulevards of Paris and the lanes of Tokyo. The house commissions from credentialed French perfumers, with Christian Carbonnel and Cyrille Carles among its collaborators, lending technical rigour to the narrative concept. Strada's identity sits comfortably within the emerging wave of Middle Eastern-founded niche houses that blend Arabic generosity of materials with Western compositional structure: generous oud and resin usage sits alongside fresh ozonic and citrus openings. Distribution spans the UAE and a broader international network of niche retail partners and the brand's own e-commerce. At the niche tier, Strada appeals to collectors who appreciate concept-driven releases backed by professional perfumer credentials.