Suewong

Suewong is an American fragrance house founded by Sue Wong, the Los Angeles-based fashion designer celebrated for her lavishly embellished gowns that channel Old Hollywood glamour and Art Deco opulence. Wong's design philosophy—intricate beadwork, vintage silhouettes, theatrical femininity—translates directly into her fragrance line, which favors rich, romantic compositions redolent of golden age Hollywood. The scents are composed to complement her bridal and evening wear aesthetic: powdery orientals, creamy florals, and warm amber bases that evoke vintage department-store fragrance counters. Her fashion clientele, already attuned to femininity-as-craft, forms the natural fragrance audience—women who dress with intention and expect their scent to match the occasion. The brand operates in a small luxury segment, with distribution primarily through Sue Wong's fashion retail channels and select specialty boutiques. The house appeals to consumers drawn to vintage-inspired femininity and decorative excess as genuine artistic expression.