Susan G Komen for the Cure

Susan G. Komen for the Cure is the world's largest breast cancer charity organisation, founded in 1982 by Nancy Brinker in memory of her sister Susan G. Komen. The organisation licenses its name and iconic pink ribbon brand to a range of consumer products — including fragrances — with proceeds supporting breast cancer research, education, and patient support programmes. The Komen fragrances are accessible, pleasant, and feminine, conceived primarily as charitable cause products rather than as serious perfumery. They occupy the accessible mass market tier, with the purchase decision driven as much by the desire to support a beloved cause as by the olfactory merits of the fragrance itself.