Synes Moon tou zi yue liang

Synes Moon (投子月亮, tóu zi yuè liang) is a Chinese independent fragrance house founded by Wang Haoyu, operating within China's rapidly growing domestic niche perfumery market. The name—translating roughly to 'cast your eyes on the moon'—suggests a poetic, introspective brand identity oriented toward contemporary Chinese sensibilities. The house creates fragrances that draw on both traditional Chinese aesthetic references and modern Western niche perfumery techniques, reflecting the hybrid cultural identity of young Chinese fragrance consumers who are simultaneously versed in French perfumery history and local cultural references. Without a confirmed fragrance catalog in international public documentation, the brand appears to operate primarily in the Chinese domestic market through local retail channels and social commerce platforms. Synes Moon positions in the emerging Chinese niche segment, targeting educated young consumers who view fragrance as artistic self-expression.