Tada Parfumeur

Tada Parfumeur is a Bangkok-based niche fragrance house launched in 2023 by designer Tada Archawong, who had previously created the brand Natural Teller in 2016 before returning with a sharper focus on olfactory storytelling. Each composition is a direct collaboration between Archawong and acclaimed Thai perfumer Prin Lomros, weaving contemporary design sensibility into the timeless craft of scent. The house is organised into four collections: the Permanent Collection, which speaks to everyday aspects of life; the Reminiscence of Nippon Collection, evoking experiences of travel in Japan; the No Tales Collection, creating pleasure-first scents without narrative obligation; and the Exclusive Collection, employing rare ingredients to conjure places whose existence feels uncertain. The result is a house that takes Southeast Asian perspective seriously as a creative lens rather than a novelty, producing compositions that are both evocative and intellectually grounded.