Teaology

Teaology is an Italian beauty and fragrance brand founded around 2016, built entirely around the concept of tea infusion as both a skincare active and a fragrance philosophy. The house's Teainfusion technology infuses formulas with antioxidant-rich tea extracts—white, green, matcha, chai, and herbal varieties—drawn from artisanal sources. In fragrance, this translates to clean, light compositions that evoke tea ceremony, green herbs, and delicate florals over soft musks and woods. The brand positions in the accessible-to-prestige range, with pharmacy and beauty boutique distribution across Italy and growing European reach. Teaology's aesthetic is contemporary and wellness-oriented: minimalist white packaging, clean formulas, and scents designed to feel as restorative as a cup of tea. The house appeals to consumers who connect fragrance with self-care rituals and the mindful practices associated with Japanese and Chinese tea culture, translated through an Italian design sensibility.