The Art Of Shaving

The Art of Shaving was founded in New York in 1996 by Eric Malka and Myriam Zaoui with the aim of restoring the deliberate, skilled ritual of traditional wet shaving at a time when cartridge razors and quick-dry foams had largely displaced it. The brand built its original reputation on premium shaving soaps, pre-shave oils, and badger-hair brushes before expanding into colognes and fragrances that complement its grooming philosophy. The fragrance line uses classic masculine accords — clean musks, light woods, aromatic herbs, and citrus — that feel appropriate to a morning ritual context rather than evening wear. Acquired by Procter & Gamble in 2009, the brand retained its store presence in North American shopping malls and maintained its prestige positioning even within a mass-market parent company's portfolio. The fragrances sit at a prestige price point, reflecting the brand's continuing emphasis on craft and the premium grooming customer who values ritual as much as result.