The Beautiful Mind Series

The Beautiful Mind Series is a German niche fragrance project conceived and executed by Geza Schoen, the perfumer celebrated for creating Escentric Molecules and introducing Iso E Super to mainstream fragrance consciousness. Launched in 2013, the series applies Schoen's signature minimalist philosophy to fragrance as a form of intellectual inquiry — each release exploring a specific olfactory concept, material, or idea with focused, almost academic rigour. The name reflects Schoen's conviction that perfumery is a discipline requiring intelligence, curiosity, and an understanding of chemistry as much as artistry. The compositions in the series are characteristically precise, often built around a single extraordinary material examined from multiple angles. The Beautiful Mind Series appeals to fragrance intellectuals and Schoen devotees who want to understand perfumery's materials as deeply as they enjoy wearing them.