The Dua Brand
Handcrafted parfum extracts inspired by the world's finest scents
The Dua Brand was founded in 2016 by Ali Hassan in New Jersey as a direct response to the opacity of the modern fragrance market. The brand's premise is transparent: most releases are explicitly positioned as inspirations of iconic or widely admired fragrances, with the source named openly. Bottles are plain, prices are low, and the catalog is dense — hundreds of SKUs built on the idea that complex olfactory experiences should not require luxury pricing. Compositions are blended in-house using quality aromatic materials, targeting close-but-distinct profiles rather than exact replicas. The brand occupies an unusual position: legally distinct from the fragrances it references, commercially focused on value, and intellectually honest about its creative method. For collectors who want broad coverage of the fragrance landscape without the investment of buying originals, The Dua Brand has become a reliable and unusually candid option.
- Woody100
- Aromatic71
- Warm Spicy66
- Citrus61
- Fresh Spicy61
- Amber59
- Powdery
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
