The Dua Brand / Dua Fragrances
Luxury-inspired niche at accessible prices.
The Dua Brand was founded in Los Angeles in 2016 by Mahsam Raza, a master perfumer trained in Dubai who came to the United States with a straightforward mission: make the world's most expensive and sought-after niche fragrances accessible to everyday enthusiasts. Beginning with just $25,000 from his mother's savings, Raza built a house whose signature method involves studying two or three beloved compositions and combining their keynotes into something new — familiar in spirit yet distinctly its own. All fragrances are handcrafted parfum extracts using natural oils sourced from industry giants such as IFF, Firmenich, and Givaudan, and each batch undergoes rigorous stability testing. What began as a small independent operation has grown into a multi-million-dollar business shipping to more than fifty countries, and the brand has been recognized on the Inc. 5000 list of fastest-growing American companies. The Dua Brand sits at the intersection of inspiration and originality, offering serious sillage and longevity at a fraction of luxury retail prices.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
