Tru Fragrance / Romane Fragrances

Tru Fragrance, also operating as Romane Fragrances, is an American fragrance manufacturer and developer founded in 1969 by Bernie Dworin. The company functions primarily as a private-label and licensed fragrance producer rather than a consumer-facing brand, creating fragrances for retail chains, agricultural supply stores, lifestyle brands, and fashion licensees across the United States. Tru Fragrance is particularly notable for its work producing scents for Western and rural lifestyle brands — a market segment that major fragrance houses typically underserve. The company operates from the mass-market tier, supplying accessible-price fragrance products at scale. Its dual identity as both a house brand and a production company makes it a distinctive actor in the American fragrance supply chain, visible to consumers through the retail brands it services rather than its own name.