Twinkle Apothecary

Twinkle Apothecary was founded in 2015 by Stefanie Grant-Cassel in Oklahoma City, USA, as a self-formulating indie fragrance project rooted in botanical transparency and handcrafted production. Grant-Cassel blends and bottles everything herself, a fact the brand makes central to its identity and directly reflected in accessible pricing that keeps indie craft within reach of everyday buyers. The aesthetic draws from apothecary tradition — dried botanicals, tinctures, clean ingredient lists — translated into perfume oils and solid perfumes rather than conventional alcohol-based sprays. Standout releases such as Vanilla Woods and Cotton Blossom have built a devoted community following. Grant-Cassel documents her process openly on social media, fostering a sense of personal connection unusual in fragrance retail. The house represents a strand of American indie perfumery that values radical honesty about materials and process over mystique or artifice, making it particularly resonant with consumers interested in where their fragrance actually comes from.