Uermi
Wear me — perfume conceived as fabric.
UERMI is an Italian niche perfume house launched in September 2013, with Aurora Carrara as artistic director and Palmiro Peaquin as co-creator. The name is a phonetic spelling of the Italian rendering of Wear Me, and the brand's central conceit treats perfume as a textile worn directly on the skin: each composition is conceived around a fabric — silk, wool, suede, cotton — with corresponding olfactive structures. The collection is openly synthetic-friendly. Carrara has been explicit in interviews that nothing about UERMI is meant to read as natural; the brand collaborates with several master perfumers internationally to build modern, abstract compositions that prioritise texture and mood over literal floral or oriental archetypes. UERMI shows annually at Pitti Fragranze in Florence and is distributed through European and international niche specialists.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
