Ulric De Varens
Affordable French perfumery liberated for every lifestyle.
Ulric de Varens is a French fragrance brand founded in 1994 under the Parfums Jacques Evard group. The house occupies an unusual position in the market: French in origin and presentation, but priced firmly at the accessible mass tier — most releases sell for under twenty euros at retail. The catalog is built around familiar fragrance families: oriental gourmands, bright florals, powdery musks, and aromatic masculines, all structured for long wear at minimal cost. The house borrows liberally from prestige archetypes, and several releases have developed modest cult followings among value-conscious fragrance collectors who appreciate the composition quality relative to price. The feminines tend toward warm, sweet, amber-laced profiles; the masculines track mainstream fougère and aquatic conventions. Ulric de Varens is a house that perfumers' communities treat as a discovery: underpriced, not underperforming. It suits buyers who want French fragrance pedigree without department-store prices, and collectors who use it to pad a wardrobe without diminishing it.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
