Ulrich Lang New York
New York luxury fragrance collective.
Ulrich Lang New York was founded in 2002 by Ulrich Lang and Britt Biegelsen as a design-driven niche fragrance house rooted in New York's art and architecture community. The brand commissions respected perfumers — Geza Schoen, Frank Voelkl, and Christophe Laudamiel among them — to translate abstract design concepts into olfactory form, with each bottle presented as a considered object as much as a scent delivery system. Notable fragrances include Anvers 2 and Refinery, compositions with a spare, urban intelligence that avoids both traditional luxury opulence and trendy gourmand sweetness. Minimalist packaging reinforces the house's conviction that clarity of concept and quality of raw material are more interesting than elaborate decoration. The niche positioning is genuine rather than aspirational, with genuine creative risk in the brief given to perfumers. Ulrich Lang occupies a quiet but respected corner of American niche fragrance, admired by collectors who value architectural restraint and intellectual coherence over sensation-first compositions.
No accords yet.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
