Unic

Unic is a French-rooted industrial and commercial brand that produced a small range of personal fragrances alongside its better-known work as a vehicle manufacturer. The house takes its name from the Unic automobile company co-founded by Georges Richard in Paris in the early twentieth century, a marque later absorbed into what became Fiat Industrial Vehicles. Unic fragrances appear in collector databases as products from the mid-twentieth century, modest in number but representative of a now-vanished category of brand extensions in which automotive or industrial houses briefly entered the luxury goods market. The surviving perfumes are curiosities prized by vintage fragrance hunters for their period character and the unusual provenance of a motorcar company turned nose. Very little documented history of the fragrance division exists in the public record, and the line has long been discontinued, leaving its small catalogue as an archival footnote in the broader story of European industrial culture and mid-century masculine grooming.