Unique / MyParfum
Custom-built Berlin perfumery, blended to order.
Unique — operating commercially as MyParfum — is a Berlin-based custom fragrance manufactory founded in 2008 by Patrick-André Wilhelm and the brothers Yannis and Matti Niebelschütz. The company pioneered the direct-to-consumer personalised perfume model in Europe, allowing customers to compose their own Eau de Parfum online by selecting from a palette of fragrance families and base accords, then have it blended and bottled in a personalised flacon at the Berlin manufactory. Drawing on the traditions of French perfumery and sourcing ingredients globally, the house combines artisanal craft with digital ordering to give anyone the experience of a bespoke fragrance at accessible price points. MyParfum has grown to serve well over 100,000 B2C and B2B customers across Europe and beyond, making it one of the world leaders in the made-to-measure fragrance segment.
