Urban Outfitters
Accessible fragrance for the lifestyle generation.
Urban Outfitters was founded in 1970 in Philadelphia by Richard Hayne, Scott Belair, and Judy Wicks, originally as a counterculture lifestyle retailer targeting the college-student market. The fragrance line developed later as part of the brand's broader lifestyle expansion, offering accessible, trend-responsive scents at approachable price points. The collection spans body mists, roll-ons, and eau de parfums, typically released in collaboration with the brand's seasonal fashion directions. Fragrances favor youthful, approachable accords — fruity florals, clean musks, light woods — that complement rather than dominate. Urban Outfitters fragrance competes in the same accessible tier as Zara and H&M beauty, aimed squarely at younger consumers who want contemporary fragrance that feels current without the investment of niche pricing. The house operates under URBN, which also owns Anthropologie and Free People, giving the fragrance line access to a broad multi-channel retail footprint.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
