Urban Rituelle

Urban Rituelle is an Australian fragrance and body care brand founded in 2001 by Scott and Leanne, building a lifestyle range centered on the concept of self-care as a daily ritual rather than an occasional indulgence. The house draws on Australian botanicals—eucalyptus, lemon myrtle, wattle, and coastal herbs—alongside internationally sourced luxury materials to create accessible fragrance experiences for the modern urban consumer. The product range spans candles, diffusers, hand care, bath products, and personal fragrance, united by the ritual brand philosophy. Scent profiles are clean and contemporary, designed to work equally well in home and personal fragrance contexts. Urban Rituelle has built a strong presence in Australian specialty retail, gift markets, and wellness boutiques, and has grown into international distribution through selective retail partnerships. The brand appeals to consumers who want their fragrance choices to reflect sustainable, considered Australian identity.