Vicky Martín Berrocal

Vicky Martín Berrocal is the fragrance extension of the eponymous Spanish fashion designer, who launched her perfume line in 2018 after building a reputation for colourful, exuberant clothing that draws heavily from Andalusian and Flamenco culture. Born in Huelva and based in Seville, Martín Berrocal is one of Spain's most recognisable fashion personalities, and her fragrance line reflects the same vivid, warm, and deeply Southern Spanish aesthetic that defines her clothing: bold floral and oriental accords, generous warmth, and an unapologetically sensual character. The line distributes through Spanish department stores, the brand's own e-commerce, and selective international channels. Pricing is accessible, targeting her existing fashion audience and the broader Spanish mid-market fragrance consumer. No specific perfumers are credited, indicating a standard commercial development process. The brand is a genuine expression of Martín Berrocal's creative identity rather than a purely commercial celebrity licensing exercise.