Timeline
Releases
1996
Swiss Army 'Classic'
→1997
Swiss Army
→2001
Swiss Army Altitude
→2002
Swiss Army for Her
→2008
Swiss Army Mountain Water
→2009
125 Years Your Companion For Life
→2009
Swiss Unlimited
→2009
Swiss Army Mountain Water For Her
→2010
Swiss Army Unlimited Snowpower
→2010
Swiss Army Unlimited Snowflower
→2010
Swiss Unlimited Red
→2012
Victoria
→2013
Victorinox Swiss Unlimited Energy
→2013
Swiss Army Mystique Forest
→2013
Swiss Unlimited Energy
→2014
Mystique Forest
→2014
Swiss Army Classic Sport
→2014
Ella
→2014
Victorinox Ella
→2015
Swiss Army Rock
→2016
Rock
→2017
Swiss Army Eau Florale Eau de Toilette
→2017
Swiss Army For Her Eau Florale
→2018
Steel
→2018
Swiss Army Steel
→2020
Black Steel
→2020
Morning Dew
→2020
Genepi
→2020
Swiss Army Black Steel
→2020
Victorinox Forget Me Not
→2021
First Snow
→2021
Forget Me Not
→2022
Wood
→2023
Swiss Army Classic Red Edition
→2023
Swiss Army For Her Apricot Rose
→2023
Swiss Army For Her Ginger Lily
→2023
Swiss Army For Her Lilac Jasmine
→Fig. 02
DNA over time
Family share per era
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
1995–1999
2
2000–2004
2
2005–2009
4
2010–2014
11
2015–2019
6
2020–2024
12
WoodyCitrusFloralGourmandGreenAquaticAromaticSmokyFruitySpicyChypreAmberyPowdery
Catalog · 40
All fragrances
other
Black Steel
other
125 Years Your Companion For Life
other
Swiss Army
The opening of Swiss Army arrives crisp and bracingly herbal, mint and yuzu cutting through with the sharpness of a folding blade snapping into place.
other
First Snow
edp
Swiss Army Unlimited Snowpower
other
Swiss Army Rock
other
Mountain Water for Her
other
Morning Dew
Morning Dew opens with a crisp flare of pink pepper—bright and slightly resinous, like cracking a peppercorn against sunlit wood.
other
Swiss Army Forest
The opening is sharp and slightly medicinal—lemon oil cut with nutmeg's dry spice, bracing as alpine air.
other
Swiss Unlimited
other
Forget Me Not
other
Swiss Army for Her
other
Mystique Forest
other
Swiss Army Eau Florale Eau de Toilette
other
Swiss Army Classic Sport
other
Ella
other
Swiss Army Victoria
other
Swiss Army Altitude
edp
Swiss Army Mountain Water
other
Steel
edp
Swiss Army Unlimited Snowflower
other
Victorinox Swiss Unlimited Energy
edp
Genepi
edp
Rock
edp
Swiss Army 'Classic'
edp
Swiss Army Black Steel
edp
Swiss Army Classic Red Edition
edp
Swiss Army For Her Apricot Rose
edp
Swiss Army For Her Eau Florale
edp
Swiss Army For Her Ginger Lily
edp
Swiss Army For Her Lilac Jasmine
edp
Swiss Army Mountain Water For Her
edp
Swiss Army Mystique Forest
edp
Swiss Army Steel
edp
Swiss Unlimited Energy
edp
Swiss Unlimited Red
edp
Victoria
edp
Victorinox Ella
edp
Victorinox Forget Me Not
edp