Villainess

Villainess is an American indie beauty and fragrance studio that revels in dark, irreverent, and unapologetically feminine aesthetics. The brand's name is a deliberate embrace of the theatrical bad-girl archetype, and this sensibility saturates everything from product naming to packaging design. Villainess has cultivated a devoted following in online indie beauty communities for its richly scented bath and body products — whipped soaps, body butters, and perfumes — that blend quality skin-safe ingredients with evocative, often gothic or fantasy-inspired storytelling. The house's fragrance style leans into complex, indulgent accords: deep musks, smoky resins, lush fruits, and dark florals. A beloved fixture of indie perfumery circles, Villainess is the house you choose when you want to smell deliberately, beautifully dangerous.