Vivinevo
Beijing-rooted floral perfumery for a new market.
Vivinevo is a Chinese fragrance brand founded in 2012, best known for floral and fruity-floral compositions aimed at a younger domestic audience and increasingly distributed through cross-border online channels. The house leans toward bright, easily worn juices in a designer-priced bracket rather than the dense oud-and-amber idiom most associated with non-Western perfumery. Vivinevo has invested visibly in retail experience: its Beijing flagship is a 3,400-square-foot fragrance art gallery designed by SODA Architects, with immersive scent installations meant to introduce mainland Chinese consumers to a more curatorial idea of perfume shopping. The Master series has paired the house with established international perfumers including Maurice Roucel and Yann Vasnier, lending compositional depth to a portfolio that otherwise reads as commercial floral. It is one of the more visible homegrown Chinese fragrance brands of the 2010s and a useful entry point into that market's emerging perfume culture.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
