West Third Brand
Smell the love
West Third Brand is a small American fragrance and personal-care house founded in 2008 in Austin, Texas, by perfumer Michael Loring Probst. The name and aesthetic draw on East Village New York rather than the Texan capital where the workshop is based, and the bottles favour apothecary-style typography over contemporary minimalism. The range covers eaux de parfum and eaux de toilette, soaps, candles and grooming products, all blended in-house and built on relatively classical structures: aromatic fougères, soft orientals, woody florals and a long-running men's cologne tradition. Output is unhurried, with new releases appearing irregularly and the line staying compact enough that each fragrance has time to settle into a following. Distribution runs through American men's-shop retailers such as Bespoke Post and Save Khaki, alongside independent fragrance and apothecary stores rather than mainstream beauty channels.
- Woody100
- Powdery85
- White Floral60
- Warm Spicy60
- Citrus55
- Floral50
- Sweet
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
