Westside

Westside is an Indian lifestyle retail brand operated by Trent Limited, a Tata Group company, since its launch in 1998. One of India's most recognised mid-market fashion and lifestyle chains, Westside operates hundreds of stores across the country offering clothing, accessories, home furnishings, and personal care products including fragrances and body care. The brand's fragrance products are positioned at an accessible mass-market price point, designed to complement its core fashion offering and appeal to the broad Indian middle-class consumer who shops at Westside for everyday style. The fragrances typically feature fresh, clean, and contemporary profiles suited to India's diverse climate and the brand's fashion-forward but affordable positioning. Westside's fragrance line benefits enormously from the physical retail presence of the parent chain.