Whiff

Whiff is a Philippines-based fragrance brand founded by entrepreneur Mishy Co, representing the emerging generation of Southeast Asian indie perfumers creating quality compositions outside the traditional European and American fragrance centres. With perfumer Renato Lopena Jr. leading creative development, the house produces contemporary fragrances that reflect both Western accessible-niche sensibilities and the tropical, floral-rich olfactory landscape of the Philippine archipelago. The brand distributes primarily through its own website and select Filipino retailers, building a community of local fragrance enthusiasts who see Whiff as proof that world-class perfumery can originate in Manila as readily as in Paris or New York. Compositions lean toward fresh, clean, and green accords with occasional deeper oriental structures that nod to Southeast Asian raw material traditions. Whiff occupies an accessible price point that reflects its mission of democratising quality fragrance for Filipino consumers, while its production values and creative ambition position it meaningfully above mass-market alternatives.