Wicked Good
Chicago indie perfumery built around a monthly scent subscription.
Wicked Good is a small-batch indie perfumery operating out of Chicago, vegan and cruelty-free, run as the fragrance arm of the Orglamix beauty line. The catalogue runs to several hundred SKUs across rollerball oils, eaux de parfum, and home fragrance, with a heavy gourmand and pop-culture lean: cannabis, fruit-cereal accords, mermaid-themed florals, candy-store concepts. The business model is built around a monthly Scent Club subscription that ships a limited-edition full-size perfume plus two or three smaller scented items, refreshed on themes. Wholesale accounts include spas and apothecaries, and the brand markets heavily on TikTok and Instagram to a craft-perfume audience that overlaps with bath-and-body subscription culture. It is a different category from Parisian niche: the appeal is novelty, fast turnover, and gift-friendly packaging. Wearers who love BPAL, Solstice Scents, and similar indie houses tend to find it familiar territory.
