Wild Spirit

Wild Spirit is an American mass-market fragrance brand launched in 2018 under Raw Spirit Fragrances Inc., designed to bring nature-inspired, outdoorsy fragrance references to the entry-level price segment. The brand works with professional perfumer Gino Percontino, whose compositions translate Wild Spirit's adventurous, free-spirited positioning into accessible everyday scents — fresh woods, clean aquatics, and botanical accords that suggest the natural world without demanding a premium price. Wild Spirit targets younger consumers and those new to fragrance, offering straightforward compositions at mass-market retail pricing through accessible distribution channels. The brand's nature-first branding and outdoor associations align it with a category of American mass-market fragrance brands that draw on landscape and adventure as emotional anchors.