Wild Stone
Built for the progressive Indian man.
Wild Stone is one of India's most widely distributed masculine fragrance brands, launched in 2005 by Narendra Kumar Daga under his Kolkata-based McNROE Consumer Products. Daga had built McNROE from a small Odisha factory in 1986 into a leading personal-care company, and Wild Stone became its flagship achievement, growing McNROE into the country's second-largest fragrance group by turnover. The brand addresses the modern Indian man's desire for a fragrant identity — bold, self-assured, and grounded in everyday life — through a wide range of deodorants, body sprays, and eau de parfums. Its product lines span from accessible body sprays to the elevated Code and Edge ranges. Distributed across India, Bangladesh, Nepal, Pakistan, and Sri Lanka, Wild Stone is a genuinely mass-market house whose combination of strong olfactory character and democratic pricing makes it a household name across South Asia.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
