Wildfox

Wildfox is a Los Angeles-based fashion label founded by Kimberley Gordon and Emily Faulstich in 2007, celebrated for its dreamy, vintage-inspired aesthetic that blends California bohemianism with a nostalgic, almost cinematic femininity. The brand gained recognition for its distinctive graphic tees, cosy knitwear, and soft-focus campaign imagery that evoked summer road trips, poolside lounging, and carefree youth. Wildfox's fragrances extend this visual world into the olfactory register — light, romantic, and sun-drenched, with an accessible character that suits the brand's relaxed positioning. The house's scents appeal to Wildfox's core audience of trend-conscious young women who want a fragrance as effortlessly pretty as the brand's clothing, at accessible price points.