Wolfgang Joop
German fashion provocation translated into accessible scent.
Wolfgang Joop is a German fashion designer and fragrance brand founded in 1986, with fragrances produced under licensing arrangements with Coty. Joop rose to prominence in West Germany in the 1970s as a fashion illustrator before establishing himself as a couture designer and personality known for flamboyant style and provocative aesthetics. The fragrance Joop! Homme (1989), composed by Louise Turner, became one of the defining masculine oriental fragrances of its era — a lavender and vanilla floral oriental that remains one of the best-selling German men's fragrances decades after its introduction. Michel Girard contributed additional compositions to the house's expanding portfolio. The Wolfgang Joop fragrance line, distinct from the later Wunderkind fashion label, sits in the accessible market alongside the signature Joop! brand. The house's legacy rests primarily on Joop! Homme's cultural footprint, which made an identifiable, unapologetically sensual masculinity mainstream in late-twentieth-century European perfumery.
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DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
