X Ray

X Ray is an Indian fragrance brand operating at the accessible and mass-market segment, primarily distributed through regional Indian retail channels. The house produces body sprays, deodorants, and eau de colognes designed for everyday wear at budget-friendly price points. The X Ray name projects a bold, masculine identity that aligns the brand with the large Indian men's grooming and body fragrance sector — a market dominated by accessible spray formats rather than traditional eau de parfum. India's fragrance mass market is one of the world's largest by volume, and brands like X Ray serve the everyday consumer base with fresh, fougère-adjacent, and aromatic accords suited to warm climates and active lifestyles. Available information about the brand's founding date, creative team, or specific heritage is limited. X Ray competes with other value-tier Indian fragrance brands across drugstores, supermarkets, and regional perfume shops.