Xyrena
Conceptual, often provocative unisex perfumery from Los Angeles.
Xyrena is a Los Angeles boutique fragrance house founded in 2015 by Killian Wells, a pop musician turned perfumer. The brand name fuses XY (the chromosomes) with the Latin for reborn, and every release is positioned as unisex. The catalogue runs against the grain of conventional perfumery: Dark Ride, a 2016 Art and Olfaction finalist, recreates the smell of a theme-park water flume with chlorinated water, wet concrete, and mildew; other releases riff on cinema, pop iconography, and outright provocation. Wells launched a Cinematic Scent Archive line aimed at capturing the essence of specific films rather than scoring scenes within them. Packaging tends toward bright, satirical pop art, and the house leans into PR stunts and limited drops over slow-build prestige. Xyrena suits collectors interested in conceptual and gimmick perfumery rather than wearable signatures, and it has carved out a following among scent reviewers who treat each release as a curiosity.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
