Yes Cosmetics

Yes! Cosmetics is a Brazilian beauty and fragrance chain founded in 2000 in Salvador, Bahia, by partners Cândido Espinheira, Felipe Espinheira, and Ketty de Jesus. The company launched with a focused offer of twelve eau de colognes and fifteen lipstick colours and has since expanded to a catalogue of more than 600 items spanning perfumery, skincare, body care, and makeup. Retail operations are concentrated in shopping centres across Brazil's Northeast and Southeast regions, with a franchise model supporting expansion into new cities. The fragrance portfolio is built around accessible oriental, floral, and gourmand accords designed for the Brazilian climate and consumer taste. Scents are priced for mass-market reach and are marketed without the editorial distance typical of international houses — the brand's identity is frank, colourful, and pleasure-forward. The Salvador base grounds the company in a culturally rich region with its own distinctive aesthetic sensibility. Yes! Cosmetics occupies the domestic mass-market fragrance tier in Brazil, competing with other national chains rather than international prestige names. Its longevity — over two decades of retail operation — reflects consistent local demand for affordable, Brazilian-made beauty products.