Yodeyma
Three decades of Spanish perfumery at an accessible price.
Yodeyma is a Spanish fragrance company founded in the early 1990s by a pharmacist with a deep interest in perfumery, based in the province of Toledo. The house built its reputation on the concept of equivalence perfumery — crafting original eau de parfum formulas inspired by the structure and character of iconic designer and niche fragrances, but sold at a fraction of the luxury price. Over three decades the catalogue has grown to more than ninety fragrances covering all major olfactory families, from fresh citrus and aquatic accords through deep oriental compositions. Yodeyma insists on proper EdP concentration across its range, distinguishing it from cheaper body-spray competitors. The brand has developed a pan-European following, particularly strong in Italy and the UK, and direct-to-consumer expansion has reinforced its position as one of Europe's most recognised accessible-tier houses.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
