Zermat

Zermat was founded in Mexico City in 1987 by Adelfo Enríquez Ríos and Claudia Carrillo Enciso as a direct-sales beauty and fragrance company serving the Mexican and Latin American market. The house builds its catalog around the accessible fragrance preferences of its customer base—warm orientals, fresh citrus feminines, and aromatic masculines—at price points that make regular purchase practical rather than aspirational. Operating as a Mexican version of the Avon or Jafra model, Zermat employs a network of independent consultants who sell directly to consumers, allowing broad market penetration into communities underserved by traditional retail. The brand celebrates Mexican identity explicitly: regional botanicals, warm spice profiles, and compositions that reflect the sensory landscape of Mexican daily life. Zermat is not a player in the international fragrance conversation but holds genuine cultural significance as a homegrown Mexican beauty brand that has competed successfully against international direct-sales giants for nearly four decades.