Zirh

Zirh was founded in 1995 by Brian Robinson in the United States as a men's grooming brand with a scientific, ingredient-forward approach to skincare and personal care. The name Zirh derives from the Arabic word for armour, positioning the brand around the idea of protection and performance rather than luxury aesthetics. Fragrance perfumer Frank Voelkl — one of the more respected noses in the industry, later known for his work at Firmenich and collaborations with niche houses — worked on Zirh's fragrance development, lending the line credibility beyond what an accessible grooming brand would typically achieve. Zirh fragrances tend toward clean, fresh masculine accords with a well-made, well-resolved quality. The brand distributes through major US department stores and men's grooming retail, and has maintained a consistent presence in the accessible men's grooming market for nearly three decades. Its combination of serious skincare credentials, professional perfumer involvement, and approachable pricing makes it a respected, if understated, name in men's fragrance.