Zohoor Alreef / Le Verger Shop

Zohoor Alreef, meaning 'meadow flowers' in Arabic, is a Saudi Arabian fragrance house founded by Faisal and Waleed AlKhaldi, operating as a significant player in the Gulf's domestic fragrance retail and manufacturing landscape. Also known through the Le Verger Shop brand, the house bridges the traditional Arabian fragrance aesthetic—oud, amber, musk, and rose concentrates—with contemporary retail formats accessible to modern Gulf consumers. The brand has established a network of retail outlets across Saudi Arabia offering both traditional attars and contemporary Eastern-Western hybrid fragrances. Zohoor Alreef's product range spans concentrated parfum oils, spray fragrances, bakhoor incense, and home fragrance products that reflect the holistic role of scent in Saudi domestic and social culture. The house competes in the accessible-to-prestige Saudi domestic market, offering quality Arabian fragrance experiences at prices appropriate for the broad middle-class consumer rather than the luxury collector.