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Recent coverage
- other · Smell Ya Later · Apr 7, 2026
228: BICHE mode [feat. Alexandra Pauly of Biche]
While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance en
- other · The Perfume Room · Jun 17, 2025
178. JAKE LEVY & MATT BELANGER ~ How did Stéle Become a Household Name?
A lot can happen in a year. Since opening its Williamsburg doors last summer, Stéle has added a second location, dropped 100(!) fragrances in a single day, and moonlights as Nolita's hottest millennial nightclub (stay tuned for pt. 2: the Pacha-to-Stéle Fri night pipeline). Despi
Factual metadata (name, house, year, notes) is seeded from public datasets. The editorial reading and scent fingerprint are written by Claude against our house style — none of it is scraped prose. Read our methodology.
