Andrea Maack
Icelandic art, rendered as scent.
Andrea Maack is an Icelandic visual artist who founded her fragrance house in Reykjavík in 2012, emerging from an art installation project — a scented show called SMART — that had awakened her to the expressive potential of perfume. A subsequent mock perfume shop created as part of a gallery opening catalysed the transition from installation artist to perfume maker, and the brand has been shaped ever since by that overlap between the two practices. Maack's fragrances are unisex, conceptually structured, and formulated with unusual care for sustainability: each composition contains 88–89% natural ingredients, of which 80% are certified organic, with the base built on 100% organic Icelandic alcohol and Icelandic water. Raw materials are sourced through IFF Grasse, and all products are vegan, cruelty-free, and gluten-free. The bottles, designed by Milan architect Maddalena Casadei and produced by Italian heritage glassmaker Bormioli Luigi, are modelled on obsidian volcanic rocks from the Icelandic highlands. The house maintains a quiet, art-world sensibility rather than conventional luxury branding — its names are often single abstract words, its presentation minimal. For wearers who approach fragrance as they would contemporary art, Andrea Maack offers a genuinely distinctive and considered proposition.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
