Ariana Grande
Scent as the ultimate and universal love language.
Ariana Grande Fragrances is the perfume line of the American singer and actress, launched in 2015 in partnership with prestige beauty company Luxe Brands. The debut release introduced what would become the brand's signature template: sweet, fruity-floral and gourmand compositions in playful figurative bottles, pitched to a young female demographic and sold widely through department-store and mass-prestige retail. The franchise has been one of the most commercially successful celebrity perfume programmes of the last decade, with the Cloud line — beginning in 2018 — driving particularly large global sales. Subsequent extensions have included Thank U Next, R.E.M., God Is a Woman, and the more curated Lovenotes collection launched with Luxe Brands in 2024. The line is best understood not as niche perfumery but as a sustained study in how a coherent celebrity brand voice can be carried across more than a dozen distinct fragrance releases without losing its register.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
