Beyoncé
Catch the fever.
Beyoncé's eponymous fragrance line launched in February 2010 with Heat, a red-bottle floral-amber that became one of the highest-grossing celebrity-fragrance debuts of its decade. The line is operated under licence by Coty, with the singer credited as creative director rather than perfumer; Coty reportedly spent around twenty million dollars promoting Heat in its first year. The house has stayed within Coty's mass and accessible tiers, expanding through flankers (Heat Rush, Wild Orchid, Mrs Carter World Tour) and standalone pillars (Pulse, Rise) into department-store and drugstore distribution worldwide. Construction skews warm and feminine — neroli, honeysuckle, peach, vanilla, musk — and the brand serves as a recognisable entry point for fans rather than a perfumer-led project, sitting alongside Coty's other celebrity licences.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
