Brocard / Брокард
Russia's oldest perfume house, reimagined.
The Brocard name traces to 1864, when the French-born chemist Heinrich Brocard established a soap and fragrance manufactory in Moscow. His business grew quickly: by the 1880s, Brocard & Co. was producing affordable soaps and colognes for mass consumption alongside more elaborate perfumes sold under the slogan — for the rich, the best; for the poor, the cheapest. The house won awards at international exhibitions in Paris and Chicago and became one of the largest fragrance producers in the Russian Empire before the revolution nationalized its operations in 1917, folding the assets into what would become Novaya Zarya. The modern Brocard brand operates as a retail and beauty group primarily in Russia and neighbouring markets, carrying both fragrance and cosmetics under its label. Its connection to the original manufactory is largely historical, but the name retains cultural resonance in Russian-speaking markets. Pricing and positioning follow a mass-market model consistent with the house's direct-sales retail structure.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
